Top 5 Beauty Retail Apps on Android in Nigeria: Q2 2023 Performance

During Q2 2023, the top 5 beauty retail apps on the Android platform in Nigeria showcased varying performance metrics, particularly in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the trends within this category.

Nykaa - Beauty Shopping App saw a steady increase in weekly downloads, peaking at 259 in the week of June 5. Active users also showed an upward trend, rising from 708 at the end of March to 1.2K by early June.

Cheap Makeup for Women experienced fluctuations in weekly downloads, with a notable peak of 205 in the week of May 8.

Purplle Online Beauty Shopping had a moderate increase in weekly downloads, peaking at 112 in the week of May 1. Active users for this app showed a stable trend, maintaining around 400-500 users throughout the quarter.

Korean Skincare EU saw a modest increase in weekly downloads, with a high of 40 in the week of April 3. Active users remained relatively stable, averaging around 300 throughout the quarter.

Total Beauty Experience had minimal weekly downloads but showed a slight increase towards the end of the quarter, peaking at 20 in the week of June 19.

For more detailed insights and data, visit Sensor Tower.